Forty-five minutes, no charge. Bring an idea or a business that's stuck,
and we map it together — you leave with a plan whether or not we work
together.
45 minutes
No charge
Video call, no deck
You keep the map
Business blueprinting
We map the business before anyone writes code.
Software architecture
How it's structured, what talks to what, what breaks at scale.
Design
Interface, identity, the system that keeps it consistent.
Development
Built, deployed, running.
Payments
Taking money, correctly.
AI integration
LLM features that behave.
The 45 minutes
What actually happens.
No discovery questionnaire, no capabilities deck. The call is working time.
FIRST 10
The premise, out loud
You say what you're building and what's in the way. If you already mapped
it in Blueprint, we open that and start from your thinking instead of a
blank page.
NEXT 25
We chart it
Piece by piece. What has to exist, what's actually load-bearing, which
numbers have a basis and which are guesses. Guesses get labelled as guesses.
LAST 10
You leave with a plan
The map becomes an ordered plan — what to do, in what order, and which
parts are still guesses that need testing. Yours to keep, export, or hand
to someone else.
If there's work worth doing after
that, it gets scoped off the map and estimated — so the number comes from
a document you already have, not a guess.
If there's work to do
Three shapes of work.
Scoped off the map, so a proposal is a filtered view of a document you already have —
not a surprise. If yours doesn't fit one of these, say so and we'll work out what it is.
Teardown
One week · one problem
A decision in front of you and no clean way to see it. We chart it
properly, stress the assumptions, hand back a written brief.
Full map, built with you
Written brief — findings and risks
Sequenced plan you can hand to anyone
One follow-up call
Fixed feeQuoted after the call
Build
4–12 weeks · design and ship
The whole thing, made and shipped. Same standard as Lightning Pass,
which takes real money from real customers every week.
Architecture, design, engineering
Deployed and running, not handed over as a repo
Weekly demo — you see it work
Documentation and a handover session
30 days of support after launch
Fixed scope, fixed priceQuoted after the call
Standing
Monthly · ongoing
For teams already shipping who want a second set of eyes that keeps
context between calls instead of re-learning your business each time.
Set hours each month, yours to direct
Architecture and code review
Maps kept current as things change
Cancel with 30 days' notice
MonthlyQuoted after the call
Already shipped
The products are the reference check.
Built in-house, running now. Nothing here is a case study written after the fact —
you can open them.
Lightning Pass
Event ticketing with Stripe. Idempotent payments, Apple Pay, PWA install —
handling real money for real events.
Live · takes payments
Hermes
A routine optimizer that reads your day back to you. Installed PWA, biometric
vectors, a voice with a spec it has to obey.
Live · installable
Conscious Clothes
Smart wear that keeps heart rate, temperature, movement, and ECG on the device.
Hardware, filed and protected.
Patent No. 63/889,364 · 2027
Book it
Bring what you have.
Fill this in first and it goes into the invite, so the call starts already in motion.
Two fields are enough.
Before you pick a time
Takes about a minute.
Charting
Map
Looking at
Pick a time
45 minutes with Josh · shown in your timezone
The calendar opens once you've filled that in.
The invite arrives with your premise attached instead of an empty placeholder —
so the call starts ten minutes ahead.
After
What you leave with.
The map
Whatever we chart is yours — saved to your account, forkable, publishable to the
Atlas if you want it there. Nothing held back as leverage.
The sequence
A written order of operations sent within a day. Dependencies first, and a plain
note on which parts rest on guesses that need testing.
A straight answer
If there's work worth doing together, you get a scope and a number. If there
isn't, you get told that instead — and a pointer to someone better suited.
Before you book
This is scoping, not advice. Anything touching formation, equity, or capital tells you what to ask a lawyer or accountant — it doesn't replace one.
You're talking to Josh. Not a sales team, not a coordinator. The person on the call is the person who'd do the work.
Not a fit for everything. Work needing a team of ten, or a domain nobody here understands, gets turned down rather than learned on your budget.
No numbers without a basis. If a figure appears in your map or your brief, where it came from is stated. Guesses get labelled as guesses.
No pitch at the end. If it's not a fit you'll hear it on the call, not in a follow-up sequence three weeks later.